Advertising on Spain Expat
29 08 2007
Spain Expat has seen its visitors, pageviews and nearly every measurable statistic grow significantly over the last three months. We plan to maintain that trend over the next year, obviously.
As of July 2007:
Spain Expat currently receives over 50,000 unique visitors per month. Those visitors are looking at over 140,000 pageviews and racking up over 500,000 “hits” per month (although we all know “hits” are rather meaningless!). So your ad could reach up to 50,000 individual expats or soon-to-be expats every month.
The average CTR/page for our Google Adsense program is 7.0% and 1.8% per ad unit. Speaking of Google, we strongly encourage you to use Google’s Adwords program for your promotional efforts. It is often the most fair and equitable way of bringing your ads to your target market. Your ad can reach Spain Expat’s visitors directly by clicking on the “Advertise on this site” links found on each Google ad box on the site or start here:
And speaking of target markets, you can be sure that you’re reaching your target market by advertising with Spain Expat if your target market is between 20-70, moving to Spain for work or retirement, or already living in Spain for said reasons. Your target market is:
- looking for an apartment, real estate or short-long term accommodations
- researching moving/removal companies and services
- looking for English-speaking service providers in all facets of establishing a life in Spain due to an inability to communicate effectively in Spanish or chooses not to utilize the existing Spanish service providers for other reasons.
Our visitor’s demographics of origin by IP are approximately:
- UK: 37%
- USA: 29%
- Spain: 21%
- Canada: 3.5%
- Netherlands: 2%
- Germany: 2%
- Australia: 2%
- France: 1.5%
- Other: 2%
about getting your business seen by one of the most targetted markets on the Internet. Despite the number of clicks and views your ad will get by such targetted traffic, after six months of redevelopment, we’re keeping our ad rates reasonable for the spring season. See our ad rates and options below.
Banner and TextLink Rates for SpainExpat.com
Homepage:
Our ad rates for the homepage of SpainExpat.com are as follows:
Placement: top banner area, above the fold, premier page position
- Banner advertising available only.
- 468x60
- 450 €/month
Placement: left menu column, above the fold
- Banner advertising (160x120): 150 €/month
- Text link (10 word maximum): 120 €/month
- Combination logo or banner with text link, one anchor tag (160x120 of space): 170 €/month
Placement: right info column, below the fold
- Banner advertising (160x120): 95 €/month
- Text link (10 word maximum): 80 €/month
- Combination logo or banner with text link, one anchor tag (160x120 of space): 110 €/month
Article Pages:
Our ad rates for the article pages of SpainExpat.com on a per page basis are as follows:
- Average 800 pageviews/month, up to 1500 pageviews/month.
- 3 month contracts available only
Placement: top banner area, above the fold, premier page position
- Banner advertising available only.
- 468x60
- 35 €/month
Placement: left menu column, above the fold.
- Banner advertising (160x120): 30 €/month
- Text link (10 word maximum): 25 €/month
- Combination logo or banner with text link, one anchor tag (160x120 of space): 35 €/month
Placement: right info column, below the fold.
- Banner advertising (160x120): 20 €/month
- Text link (10 word maximum): 15 €/month
- Combination logo or banner with text link, one anchor tag (160x120 of space): 25 €/month
Category Wide Ads:
Our ad rates for the category and article pages of SpainExpat.com on a per category basis are as follows:
- Average ~10,000 pageviews/month, up to ~17,500 pageviews/month
- 3 month contracts available only
- Categories available:
- Finance (5 articles)
- Legal (10 articles)
- Lifestyle (13 articles)
- Living (12 articles)
- Moving (6 pages)
- Working (13 pages)
- Technology (7 pages)
- Top 7 (7 pages)
Placement: top banner area, above the fold, premier page position
- Banner advertising available only
- 468x60
- 40 €/month + 26 €/month/page in category
Placement: left menu column, above the fold.
- Banner advertising (160x120): 25 €/month + 20 €/month/page in category
- Text link (10 word maximum): 20 €/month + 18 €/month/page in category
- Combination logo or banner with text link, one anchor tag (160x120 of space): 35 €/month + 25 €/month/page in category
Placement: right info column, below the fold.
- Banner advertising (160x120): 15 €/month + 12 €/month/page in category
- Text link (10 word maximum): 15 €/month + 10 €/month/page in category
- Combination logo or banner with text link, one anchor tag (160x120 of space): 25 €/month + 15 €/month/page in category
*** Please note that all creative is to be supplied by the client and is subject to approval by SpainExpat.com. If banner creatives are required, we can supply the design and development for 100€ per static jpg/gif banner.
Multiple advertiser links may be subject to discounted rates.
Spain Expat accepts only PayPal and Bank Transfer as valid forms of payment. All PayPal invoices will have 5% added to total (it’s what PayPal charges).
If you would like assistance in finding the best ad solution for your business, send us an email with the answers to the following questions:
- What is your target expat visitor’s demographic?
- What is your ad budget for Spain Expat?
- How many visitors/month are you expecting?
Send your solicitations to . Get your site seen, clicked and ranked today.
Thanks and we look forward to hearing from you.
A note about brand recognition
Brand recognition is often the ignored reward of internet advertising. Recently, a leading information site for people moving abroad visited with a group of overseas study abroad participants. When asked how they had selected their study abroad program, the students overwhelmingly answered that they had discussed the program with their study abroad advisor, faculty, friend, or a representative of the organization and were sold. Further questioning revealed that nearly all of the students had visited at least one study abroad search directory on-line, several had visited several sites multiple times. It takes several encounters for consumers to retain a brand. International education and student travel may never be a choice that can be made with an on-line shopping cart, however the internet may well be the point at which consumers discover their options and comparative shop.
Credibility- Students are often cynical consumers. If they visit their favorite or respected source of information and cannot find your program they may not believe that you have a legitimate operation. Advertising builds credibility.
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